Local SEO

Local Service Ads Business Categories: The Complete Guide

Danny Leibrandt

Monday, February 3, 2025

Hero Background
Local Service Ads Business Categories
Local Service Ads Business Categories

As the Local Service Ads (LSAs) program continues to expand, more and more business categories are being added beyond traditional home services. Whether you’re a pest control expert or a professional in another field, there’s a good chance Google now offers a category for you. This guide breaks down all 70+ LSA categories (as of the most recent updates) and shows you how to make the most of this powerful advertising tool.

Why Local Service Ads?

  • Prime Real Estate: LSAs appear at the top of Google’s search results, often carrying the “Google Guaranteed” or “Google Screened” badge.

  • Pay-Per-Lead: You get charged only when a qualified lead contacts you, trimming wasted clicks.

  • Huge Trust Signal: With verification and reviews front and center, you build instant credibility.

As LSAs grow to cover more business types, they continue to be one of the fastest ways to attract local, high-intent customers.

The Complete List of 70+ LSA Categories

Below is a comprehensive list of the categories currently covered by LSAs in most regions. Availability may vary depending on your location, so always check with Google to confirm you can enroll in your specific market.

  1. Acupuncturists

  2. Animal Rescue Services

  3. Appliance Repair Services

  4. Bankruptcy Lawyer Services

  5. Business Lawyer Services

  6. Car Repair

  7. Carpenters

  8. Carpet Cleaning

  9. Child Care

  10. Contract Lawyers

  11. Criminal Lawyers

  12. Disability Lawyers

  13. Dog Grooming

  14. Dog Training

  15. DUI Lawyers

  16. Electricians

  17. Estate Lawyers

  18. Event Planning

  19. Family Lawyers

  20. Fences

  21. Financial Planning

  22. Fire Damage Restoration

  23. Flooring

  24. Foundations

  25. Funeral Services

  26. Garage Door Services

  27. General Contractors

  28. Hair Stylists

  29. Handymen

  30. HVAC (Heating & Air Conditioning)

  31. Home Inspection

  32. House Cleaning

  33. Immigration Lawyers

  34. Intellectual Property Lawyers

  35. Junk Removal

  36. Labor Lawyers

  37. Landscaping

  38. Lawn Care

  39. Lawn Sprinkler Services

  40. Litigation Lawyers

  41. Locksmiths

  42. Malpractice Lawyers

  43. Massage Therapy

  44. Movers

  45. Notaries

  46. Painting Services

  47. Personal Injury Lawyers

  48. Pest Control

  49. Pet Adoption

  50. Pet Boarding

  51. Pet Grooming

  52. Pet Training

  53. Photography

  54. Plumbing

  55. Real Estate Agents

  56. Real Estate Lawyers

  57. Roadside Assistance

  58. Roofing

  59. Securities Lawyers

  60. Siding

  61. Snow Removal

  62. Tax Lawyers

  63. Tax Services

  64. Traffic Lawyers

  65. Translation Services

  66. Tree Service

  67. Tutors

  68. Veterinarians

  69. Videography

  70. Water Damage Restoration

  71. Window Cleaning

  72. Window Repair / Installation

Note: Google frequently updates these categories and may break them down even further (e.g., separate subcategories for different legal specialties). Always verify the exact options available in your region.

Tips to Succeed in Local Service Ads

  1. Check Eligibility & Verify Your Business

    • Different categories have different requirements. Lawyers, for example, must show proof of licensing, while home service providers typically need background checks and insurance. Make sure you provide accurate info so your listing meets Google’s qualifications.

  2. Optimize Your Profile

    • Keep all business details consistent across the web (website, Google Business Profile, social media).

    • Set clear service areas by zip code or city names.

    • If you offer multiple services within your category—say, termite control and bed bug treatment under “Pest Control”—list them all.

  3. Rack Up Reviews

    • Quality and quantity both matter. Aim for consistent, positive feedback directly on Google.

    • More reviews and higher ratings will help you outrank competitors in your category.

  4. Budget & Bidding

    • LSAs operate on a pay-per-lead model. Monitor your leads; if you’re getting too many unqualified calls, refine your targeting (service areas, job types) to improve lead quality.

    • Increase your budget if you’re consistently hitting your cap, but stay mindful of conversion metrics to ensure ROI.

  5. Fast Response is Key

    • LSAs reward businesses that quickly respond to calls or messages. Keep an eye on notifications—your speed can influence your ranking.

  6. Integrate With Your Broader SEO Strategy

    • LSAs shouldn’t replace your organic SEO or Google Business Profile. They work best when paired with a healthy overall online presence.

    • Create educational content, answer common customer questions, and keep your website polished to convert leads who decide to investigate further before calling.

LSAs as Part of Your Growth Strategy

You might be thinking, “Do I really need Local Service Ads if my Google Business Profile is optimized?” The short answer is: Yes. LSAs give you a top-of-page advantage that even a fully optimized profile can’t match. And because they’re pay-per-lead, they can often be more cost-effective than traditional Google Ads for pest control—provided you keep your lead quality high and your response times quick.

Final Thoughts

With over 70 categories now available, Local Service Ads have evolved far beyond basic home services. If your business appears in any of the categories above, you owe it to yourself to explore LSAs. The visibility boost, lead quality, and built-in trust factor can be a game-changer for local businesses looking to stand out.

Take the time to verify your business, optimize your profile, collect top-notch reviews, and respond to leads quickly. Combined with a strong SEO foundation, LSAs can quickly become a reliable source of new customers—and a key pillar in your overall growth strategy.

Thanks for reading, and as always—here’s to staying ahead of the competition and making sure your phone never stops ringing!

See More Pest Control SEO Blogs

Difference From SEO and Google Business

Difference From SEO and Google Business Profile: Which is Better?

Monday, March 10, 2025

Difference From SEO and Google Business

Difference From SEO and Google Business Profile: Which is Better?

Monday, March 10, 2025

Google Business Profile Reasons To Maintain it

Google Business Profile: Reasons To Maintain it

Monday, March 3, 2025

Google Business Profile Reasons To Maintain it

Google Business Profile: Reasons To Maintain it

Monday, March 3, 2025

Local Social Media Marketing

Local Social Media Marketing: Our Evergreen Content Strategy

Monday, February 24, 2025

Local Social Media Marketing

Local Social Media Marketing: Our Evergreen Content Strategy

Monday, February 24, 2025

Difference From SEO and Google Business

Difference From SEO and Google Business Profile: Which is Better?

Monday, March 10, 2025

Google Business Profile Reasons To Maintain it

Google Business Profile: Reasons To Maintain it

Monday, March 3, 2025

Local Social Media Marketing

Local Social Media Marketing: Our Evergreen Content Strategy

Monday, February 24, 2025

Best Local Advertising for Small Businesses

Best Local Advertising for Small Businesses: A Roadmap to Success

Monday, February 17, 2025

READY TO GROW WITH SEO?

Book a free consultation with our founder, Danny Leibrandt. We'll ask you some questions to see if you're qualified and explain our process moving forward.

READY TO GROW WITH SEO?

Book a free consultation with our founder, Danny Leibrandt. We'll ask you some questions to see if you're qualified and explain our process moving forward.

READY TO GROW WITH SEO?

Book a free consultation with our founder, Danny Leibrandt. We'll ask you some questions to see if you're qualified and explain our process moving forward.

©2025 Pest Control SEO.

©2025 Pest Control SEO.

©2025 Pest Control SEO.