Local SEO
Local Service Ads Business Categories: The Complete Guide
Danny Leibrandt
Monday, February 3, 2025
As the Local Service Ads (LSAs) program continues to expand, more and more business categories are being added beyond traditional home services. Whether you’re a pest control expert or a professional in another field, there’s a good chance Google now offers a category for you. This guide breaks down all 70+ LSA categories (as of the most recent updates) and shows you how to make the most of this powerful advertising tool.
Why Local Service Ads?
Prime Real Estate: LSAs appear at the top of Google’s search results, often carrying the “Google Guaranteed” or “Google Screened” badge.
Pay-Per-Lead: You get charged only when a qualified lead contacts you, trimming wasted clicks.
Huge Trust Signal: With verification and reviews front and center, you build instant credibility.
As LSAs grow to cover more business types, they continue to be one of the fastest ways to attract local, high-intent customers.
The Complete List of 70+ LSA Categories
Below is a comprehensive list of the categories currently covered by LSAs in most regions. Availability may vary depending on your location, so always check with Google to confirm you can enroll in your specific market.
Acupuncturists
Animal Rescue Services
Appliance Repair Services
Bankruptcy Lawyer Services
Business Lawyer Services
Car Repair
Carpenters
Carpet Cleaning
Child Care
Contract Lawyers
Criminal Lawyers
Disability Lawyers
Dog Grooming
Dog Training
DUI Lawyers
Electricians
Estate Lawyers
Event Planning
Family Lawyers
Fences
Financial Planning
Fire Damage Restoration
Flooring
Foundations
Funeral Services
Garage Door Services
General Contractors
Hair Stylists
Handymen
HVAC (Heating & Air Conditioning)
Home Inspection
House Cleaning
Immigration Lawyers
Intellectual Property Lawyers
Junk Removal
Labor Lawyers
Landscaping
Lawn Care
Lawn Sprinkler Services
Litigation Lawyers
Locksmiths
Malpractice Lawyers
Massage Therapy
Movers
Notaries
Painting Services
Personal Injury Lawyers
Pest Control
Pet Adoption
Pet Boarding
Pet Grooming
Pet Training
Photography
Plumbing
Real Estate Agents
Real Estate Lawyers
Roadside Assistance
Roofing
Securities Lawyers
Siding
Snow Removal
Tax Lawyers
Tax Services
Traffic Lawyers
Translation Services
Tree Service
Tutors
Veterinarians
Videography
Water Damage Restoration
Window Cleaning
Window Repair / Installation
Note: Google frequently updates these categories and may break them down even further (e.g., separate subcategories for different legal specialties). Always verify the exact options available in your region.
Tips to Succeed in Local Service Ads
Check Eligibility & Verify Your Business
Different categories have different requirements. Lawyers, for example, must show proof of licensing, while home service providers typically need background checks and insurance. Make sure you provide accurate info so your listing meets Google’s qualifications.
Optimize Your Profile
Keep all business details consistent across the web (website, Google Business Profile, social media).
Set clear service areas by zip code or city names.
If you offer multiple services within your category—say, termite control and bed bug treatment under “Pest Control”—list them all.
Rack Up Reviews
Quality and quantity both matter. Aim for consistent, positive feedback directly on Google.
More reviews and higher ratings will help you outrank competitors in your category.
Budget & Bidding
LSAs operate on a pay-per-lead model. Monitor your leads; if you’re getting too many unqualified calls, refine your targeting (service areas, job types) to improve lead quality.
Increase your budget if you’re consistently hitting your cap, but stay mindful of conversion metrics to ensure ROI.
Fast Response is Key
LSAs reward businesses that quickly respond to calls or messages. Keep an eye on notifications—your speed can influence your ranking.
Integrate With Your Broader SEO Strategy
LSAs shouldn’t replace your organic SEO or Google Business Profile. They work best when paired with a healthy overall online presence.
Create educational content, answer common customer questions, and keep your website polished to convert leads who decide to investigate further before calling.
LSAs as Part of Your Growth Strategy
You might be thinking, “Do I really need Local Service Ads if my Google Business Profile is optimized?” The short answer is: Yes. LSAs give you a top-of-page advantage that even a fully optimized profile can’t match. And because they’re pay-per-lead, they can often be more cost-effective than traditional Google Ads for pest control—provided you keep your lead quality high and your response times quick.
Final Thoughts
With over 70 categories now available, Local Service Ads have evolved far beyond basic home services. If your business appears in any of the categories above, you owe it to yourself to explore LSAs. The visibility boost, lead quality, and built-in trust factor can be a game-changer for local businesses looking to stand out.
Take the time to verify your business, optimize your profile, collect top-notch reviews, and respond to leads quickly. Combined with a strong SEO foundation, LSAs can quickly become a reliable source of new customers—and a key pillar in your overall growth strategy.
Thanks for reading, and as always—here’s to staying ahead of the competition and making sure your phone never stops ringing!
