ALSO BY DAN
Zip Code Kings
The pest control marketing book Dan co-wrote with Jonas Olson and Jake Sheldon.
Get the bookThe book
The Complete Guide to Pest Control SEO
Rank #1, Drive Calls, and Dominate Your Local Market
A step-by-step guide to SEO for pest control companies: how Google works, how homeowners search, and how to win your Google Business Profile, your website and your local market.
What’s inside.
Eight chapters between the introduction and the conclusion.
01
Understanding SEO
How SEO works, the three pillars, entity SEO, and the black-hat tactics to stay away from.
02
Understanding Google
How Google Search works, its content guidelines, core updates, Core Web Vitals and search features.
03
Understanding the customer journey
How residential and commercial customers search, what they click on, and what makes them call.
04
How to win Google Business Profile
Ranking and conversion factors, reviews, choosing a location, tracking rankings and handling suspensions.
05
How to win website SEO
The right site structure, page structure, and what makes a page rank and convert.
06
How to win Local Services Ads
How Local Services Ads work, what ranks them, and quick wins.
07
What to set up for SEO
Call tracking, analytics, Search Console, citations and the rest of the foundation.
08
What to keep doing for SEO
Backlinks, content, maintenance and reporting, month after month.
How it started.
Jonas Olson asked Dan to create an SEO course for Pest Control Millionaires. Dan spent January 2025 writing it, and when he pasted the finished course into one document, it was already the length of a book.
He rewrote two chapters from scratch, added to the rest, and published it as The Complete Guide to Pest Control SEO. He wrote it himself.
A NOTE ON TIMING
The book was written in early 2025. Google moves fast, so some specifics have changed since, but the foundations in it haven’t. For what’s working right now, read the blog, listen to Pest Control Legends, or book an hour with Dan.
ABOUT THE AUTHOR
Written by the person who’ll work on your company.
Dan Leibrandt is the founder of Pest Control SEO. He runs the agency himself and talks to every client directly, so the ideas in this book are the same ones he puts to work for your company.
- Author of The Complete Guide to Pest Control SEO
- Co-author of Zip Code Kings
- Partner in Pest Control Millionaires (over 300 members)
- Host of Pest Control Legends
Rather have it done for you?
Book a 30-minute discovery call with Dan to see if we’re a fit.