Services / Google Ads
Pest control Google Ads, watched closely.
Most pest control ads waste money the same two ways: they show for the wrong searches, and they send clicks to pages that don’t convert. We fix both, then keep testing and adjusting instead of setting your campaigns and forgetting them.
Where pest control ads waste money.
The biggest mistakes we see come down to the same few things.
Bad targeting
Ads that show for searches that never turn into customers, or in towns you don’t serve. You pay for every one of those clicks.
Pages that don’t convert
Clicks sent to a homepage, or to a page that has nothing to do with the search. Someone searching for a termite inspection should land on a page about termite inspections.
Set it and forget it
Most agencies build the campaigns and move on. Search terms, costs and competitors keep changing, so your campaigns should too.
How we run your ads.
Want to understand the basics first? Read our guide to Google Ads for pest control.
01
Target the searches that pay
Your ads show for the services you want more of, in the areas you actually serve.
02
Send clicks to pages that match
Every ad leads to a page about what the person searched for. If your site isn’t built for that, we can set up a separate site with landing pages made for your ads.
03
Track the leads
You see which campaigns bring in calls and form fills, not just clicks.
04
Test and adjust
We keep testing ads, keywords and bids, and we watch your account closely instead of leaving it alone.
05
Use Bing too
Part of your budget runs on Bing, so you reach the searchers Google doesn’t.
What about Local Service Ads?
Local Service Ads are the ads with the Google Guaranteed badge at the very top of the page. Honestly, most owners can run them themselves.
Once you’re set up and verified, there isn’t much to adjust. The main ongoing job is marking your leads as they come in. If you already work with us, we’re happy to handle that for you.
OUR ADVICE
If Local Service Ads are all you need, we’d rather you run them yourself than pay us for it.
Local Service Ads business categoriesYOU OWN IT
You own your marketing. All of it.
A lot of agencies hold their clients hostage. They own the website, the Google Business Profile, sometimes even the social profiles, so leaving means starting over. We set everything up in your name.
Your accounts, in your name
Your website, Google Business Profile, ad account, analytics and social profiles belong to you, not us.
No contracts
Our monthly plans are month to month. You stay because it’s working.
Leave anytime, keep everything
If you ever move on, it all stays with you. We’ll hand it off.
WHO YOU WORK WITH
You work with Dan, not an account manager.
Pest Control SEO is run by Dan Leibrandt. He talks to every client directly and works on your company himself. You’re never handed off to an account manager.
- Author of The Complete Guide to Pest Control SEO
- Co-author of Zip Code Kings
- Partner in Pest Control Millionaires (over 300 members)
- Host of Pest Control Legends
Google Ads questions
Do I have to do SEO with you to run ads?
No. We run Google Ads on its own too.
Who pays for the clicks?
You pay Google directly, from an ad account in your name. Our management is separate, and your ad spend never runs through us.
Do I need a new website to run ads?
No. If your pages aren’t built to turn clicks into calls, we can set up a separate site with landing pages made for your ads.
Is there a contract?
No. Ads management is month to month.
Do you run Bing ads too?
Yes. Part of your budget goes to Bing.
Can you manage my Local Service Ads?
If you already work with us, yes. If that’s all you need, we’ll usually tell you to run them yourself.
Thinking about Google Ads?
Book a 30-minute discovery call with Dan to see if we’re a fit.