The Best Pest Control Software for Marketing Your Company

For most pest control companies, the best pest control software is GorillaDesk. Nearly every owner I talk to runs GorillaDesk or FieldRoutes, and GorillaDesk is the one I hear more praise for. Whichever you choose, judge it on what it does for your marketing, like lead sources, online booking, review requests and customer texts, and run GoHighLevel next to it.

Most “best pest control software” lists come from software review sites or from the software companies themselves. The ones ranking when I searched scored tools on scheduling, invoicing and mobile apps, and two of them hadn’t been updated since 2022 and 2023. I look at software from the other side. My agency does pest control SEO, and between client work, audits and the more than 300 owners in Pest Control Millionaires, I see the marketing side of a lot of pest control companies.

What pest control owners actually use

Nearly every owner I talk to uses GorillaDesk or FieldRoutes as their CRM. A good number of bigger companies are on PestPac, which WorkWave makes.

I generally hear better things about GorillaDesk, and higher praise. No matter the size of the company, it’s the one I’d recommend. I don’t think a company needs PestPac just because it’s gotten bigger. I’ve heard GorillaDesk has better capability, maybe better routing, but I haven’t heard much about routing either way. I look at all of these from the marketing side.

I heard a lot of CRM talk at PestWorld 2026. Most owners there preferred GorillaDesk because of its support and its easier interface, though some like FieldRoutes for the extra features. The bigger owners I talked to said it really doesn’t matter whether you use FieldRoutes or GorillaDesk. And if you have a ton of customers, switching is a total headache.

Whatever you pick, the features only help if somebody turns them on. Paul Alley’s company, Pestmaster Services of the Hudson Valley, has been on FieldRoutes for about 8 years, and he told me he still feels like they’re driving a sports car stuck in second or third gear.

What the best pest control software does for your marketing

Scheduling, invoicing and routing matter for running the business. For marketing, I want to know whether the software tells you where customers came from, helps you keep them and makes it easy to get more like them.

A lead source on every customer

I’d put this first. Every new customer should have a lead source in the CRM, like “Google Business Profile, Wheaton” or “Yelp,” not “Google” or a blank field. Make it required if the software allows it, or use a custom field or tag. Without it, you know which marketing made the phone ring but not which marketing brought in paying customers.

A connection to your call tracking

Your call tracking tool knows which number a caller dialed. Your CRM knows whether that caller became a customer. Those two should talk, through a built-in integration, Zapier or an API, or at least through a CSR who hears the source in a whisper message and types it in. Use the same source names in both places.

Online booking

Some homeowners would rather book online than call, especially at night. If customers can pick a time from your website or customer portal, you keep some of the leads that would otherwise wait until morning, by which point they may have called someone else.

Automatic review requests

Reviews drive your Google Business Profile, and I aim for about one new review a week per profile. Software that texts the customer your review link when a service is marked complete keeps that steady without anyone having to remember. Send it to every customer. Sending only happy customers to Google is review gating, and Google doesn’t allow it. My guide to getting more Google reviews covers the ask and the rules.

Web forms that go straight in

Every form on your website should create a lead in your CRM or GoHighLevel, with its source attached, and alert someone right away. A form that sits in an inbox until lunch has often lost to a faster company by then. Speed decides a lot of these jobs, which I get into in how to sell pest control.

Texts that keep customers in the loop

I put a lot of weight on service communication. That means confirmations, reminders before the visit, an on-the-way text and a note afterward about what the tech did. It looks like an operations feature, but it touches marketing too. A customer who knows when you’re coming and what you did is easier to keep and easier to ask for a review.

Integrations with the rest of your tools

Which integrations matter depends on what you use. If you run Applause for reviews, CallRail for tracking or GoHighLevel for follow-up, ask each software company how it connects to those tools, whether that’s a built-in integration, Zapier or an open API, and what it costs.

GorillaDesk vs FieldRoutes vs PestPac on marketing features

This table comes from what each company says on its own website as of October 2026. Plans and features change, so confirm anything you’re counting on in a demo.

What it does	GorillaDesk	FieldRoutes	PestPac
Online booking	Customers book from your website or portal (Pro plan)	A customer portal for payments (booking not described)	Customers can request service in the portal
Customer texts	Confirmations, reminders and on-the-way texts	Automated reminders by text, email or voicemail	Reminders and on-the-way messages, plus two-way texting
Review requests	Built in (Pro plan)	Automated review requests, and Applause in its partner marketplace	An Online Reviews tool
Leads and marketing	A lead pipeline (Growth plan)	A sales pipeline, plus email and direct mail through Marketing Pro	Sales funnels, email campaigns and a website builder
Integrations	Zapier and an open API (Pro plan)	An open API and a partner marketplace	An API, plus Google Analytics and Call Tracking Metrics

GorillaDesk’s pricing page puts online booking, review requests, Zapier and the open API on its Pro plan and the lead pipeline on its Growth plan, so check which plan you’re on before you assume you have them. FieldRoutes lists automated reminders, its sales pipeline and its open API on its pest control software page, and its own roundup of pest control CRM apps mentions automated review requests. PestPac’s customer communication page covers reminders, on-the-way messages and two-way texting, and its CRM page says it integrates with Google Analytics and Call Tracking Metrics.

None of the three named CallRail on the pages I checked. If CallRail is what you use, ask in the demo how a tracked call gets tied to a customer record.

GoHighLevel belongs next to your CRM

Using some kind of GoHighLevel is basically non-negotiable to me. Your pest control software runs routes, service records and billing. GoHighLevel (the company now goes by HighLevel) is the all-in-one platform for the marketing around all that. All of this happens in one account.

Schedule posts to Facebook, Instagram and your Google Business Profile with its Social Planner, which makes a weekly profile post easy to keep up
Send automated responses and follow-ups when someone fills out a contact form
Text leads and customers
Set up call tracking with a pool of numbers on your website
Put course material in it to train your team

There’s a lot more in it, like booking calendars and review management.

Jake Sheldon shows what the follow-up side looks like with Facebook ads. When someone fills out one of his lead forms, GoHighLevel texts the owner or rep to call right away, and he uses its AI to text leads and keep the conversation going.

HighLevel’s pricing page lists a Starter plan at $97 a month and an Unlimited plan at $297 a month, with a 14-day free trial. Texts, calls and emails are billed by usage on top of that.

White-label versions of GoHighLevel

In Pest Control Millionaires, the coaching program I’m a partner in, we recommend GoHighLevel or a white-label version of it. A white label is the same software sold under another company’s name, with that company’s own support and setup.

Jake Sheldon, my business partner in PCM, owns one called NextGen Desk, which used to be NextGen Leads. It’s the same thing at the same price, $97 or $297 a month, but you get support from Jake’s team plus extra snapshots and templates, which are prebuilt setups you load into your account. I’m not neutral on that one, since Jake is my partner.

Another white label is Pest AI, which also does AI answering. Its site says it sets up AI that answers calls, books jobs and follows up around the clock, with that plan starting at $597 a month.

If you don’t want GoHighLevel, use CallRail

Not every owner wants another platform to learn. If you’d rather not sign up for GoHighLevel, I recommend CallRail for call tracking. You give up the social posting, texting and follow-up, but you still get a tracking number for every source, which is the part I’d never skip.

Call tracking with a number for every source

One of the keys to making any of this work is really dialed-in call tracking, with every lead source tracked. Every Google Business Profile gets its own number. Yelp gets one, Thumbtack gets one and Facebook gets one, and Google Ads might get one per campaign.

Even companies that have call tracking often only have a few numbers, so most of their sources still ring the same line and get lumped together.

It goes for traditional marketing too. If you have four yard sign campaigns, give each one a different number, and you can test which sign actually works.

That’s where the software and the tracking fit together. The tracking number tells you which source made the phone ring, and the lead source in your CRM tells you whether that call turned into a customer and what they bought. You need both to get a cost per customer. Whether the numbers live in CallRail or GoHighLevel matters less than having one for every source, and my call tracking guide walks through the setup.

I’ve seen why this matters several times. An owner working with an SEO agency sets up call tracking, or fixes the setup they had, and finds that nearly all their calls come from their Google Business Profiles and from people searching the company name. The website brings in no revenue from SEO itself. They only found out because each source had its own number. Without a lead source on every customer in the CRM, you can count calls but not customers, and you can’t say whether the money going into SEO, ads or yard signs is paying off.

Switching pest control software without losing your marketing data

Switching hurts. Allan Draper told me Proof Pest Control switched platforms 6 or 8 years ago, at a fraction of its current size, and he figures the downtime and problems cost $100,000. Paul Alley tells owners to pick a CRM for what they’ll need in 2, 5 and 10 years, not just today.

If you do switch, protect the marketing side.

Export everything before you cancel. That means customers, lead sources, start dates, services and notes, plus the estimates that never closed, since those are people you can market to again. Make sure the new software has a lead source field and map yours into it during the import.
Keep your phone numbers. Tracking numbers should live in your own CallRail or GoHighLevel account, not inside the CRM. If any of your numbers came through your old software’s phone or texting add-on, ask about porting them before you cancel.
Update your forms and integrations. Check the website forms, the online booking widget, Zapier connections, review software like Applause, your GoHighLevel workflows and any link in your emails or texts that points to the old customer portal.
Test it all. Submit a form, book online, call each tracking number and mark a test service complete to make sure the review request goes out.

Planning a switch, or setting up GoHighLevel next to your CRM, is the kind of thing I help owners with in a paid consulting call.

Questions pest control owners ask

What’s the best pest control software for a small company?

GorillaDesk. I’d recommend it at any size, and I hear more praise for it than for anything else. Under about $500K a year, put your marketing effort into your Google Business Profile and Local Services Ads, and use the software to ask every customer for a review and keep them informed. My guide to pest control marketing covers what to do at each stage.

Is GoHighLevel a CRM for pest control?

It has a CRM with pipelines, but it isn’t pest control software. It doesn’t replace GorillaDesk, FieldRoutes or PestPac for routes, service records and billing. Think of it as the marketing platform that sits next to your CRM.

Do I need both?

I think so. Your pest control software runs the service side, and GoHighLevel handles social posts, form follow-up, texting, call tracking and team training. Some pest control software covers part of that, as the table shows, but I’d still run GoHighLevel or a white label next to it. If you don’t want GoHighLevel, use CallRail so every source still gets its own tracking number.

Is a pest control CRM the same as pest control software?

Mostly. Owners call GorillaDesk, FieldRoutes and PestPac their CRM, and those tools handle customers, scheduling, routing and billing in one place. A marketing platform like GoHighLevel is a different tool with its own CRM. If you want help working out how the two should fit at your company, book a call.