Arete Pest Control · Norcross, GA · First month
+57%
Calls from Google Business Profile
441
GBP calls in 4 weeks
222
First-time callers, up 42%
Source: CallRail, Jan 27 to Feb 24, 2025 vs. the 4 weeks before
Services / Google Business Profile
Google Business Profile optimization for pest control companies.
When someone nearby searches for pest control, Google shows a map of companies near the top of the page. We optimize your Google Business Profile and your listings across the web so you show up on that map across your service area.
SmartGreen Pest Control · Woodstock, GA · “pest control near me”
BEFORE
2211246644457875324811984151011118861011111212111112131312141213141817
3 MONTHS LATER
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8.0 → 1.0
Avg. map rank
8 → 49
Grid points in top 3
3 → 49
Grid points at #1
Each dot is a point on the map. The number is where SmartGreen Pest Control ranked there.
From an average of #8 to #1 on the map.
The map ranks companies differently depending on where the searcher is. A 7×7 scan checks 49 points across a service area. In three months, SmartGreen Pest Control went from ranking first at 3 of them to first at all 49.
What matters on your profile.
We’ve audited hundreds of pest control Google Business Profiles. Most are missing the same things.
Categories
Your primary category, plus the additional categories that match services you actually offer. Never ones you don’t.
Products and services
Every service you offer, spelled out on your profile, so Google knows what you do and when to show you.
Photos
Real photos of your trucks, techs, office and work. Homeowners and Google both want to see the company they’re about to let into their home.
Q&A
The questions homeowners ask before they hire you, answered right on your profile.
The right website link
Your profile links to the matching city page on your site, not just your homepage. Every city where you have a profile gets its own page.
Info, hours and tracking
Accurate business info, honest hours, and tracking so you can see the calls your profile brings in.
Citations that match everywhere.
Citations are listings of your business on directories across the web. Google checks them against your profile to confirm who you are and where you work.
When your name, address, phone and services match everywhere, Google trusts your profile more. We make sure yours are complete and consistent.
“My two rules with SEO: the more information, the better. The more consistency, the better.”
“Reviews are the lifeblood of your business.”
What keeps you climbing: reviews and photos.
Optimization gets your profile right. What keeps it moving up is what your team does every week. A healthy pest control profile has 100+ reviews and gets at least one new one a week.
The best way to get them is to ask in person after a job, or call. Skip the text and email blasts. And have your techs take photos on the job, because real photos are the most underrated part of a profile.
YOU OWN IT
You own your marketing. All of it.
A lot of agencies hold their clients hostage. They own the website, the Google Business Profile, sometimes even the social profiles, so leaving means starting over. We set everything up in your name.
Your accounts, in your name
Your website, Google Business Profile, ad account, analytics and social profiles belong to you, not us.
No contracts
Our monthly plans are month to month. You stay because it’s working.
Leave anytime, keep everything
If you ever move on, it all stays with you. We’ll hand it off.
WHO YOU WORK WITH
You work with Dan, not an account manager.
Pest Control SEO is run by Dan Leibrandt. He talks to every client directly and works on your company himself. You’re never handed off to an account manager.
- Author of The Complete Guide to Pest Control SEO
- Co-author of Zip Code Kings
- Partner in Pest Control Millionaires (over 300 members)
- Host of Pest Control Legends
Google Business Profile questions
How long does it take to move up on the map?
It depends on your market and your competition. SmartGreen Pest Control’s average map rank went from 8.0 → 1.0 in three months.
Do I need an office address to rank?
It helps a lot. The map is built around how close a company is to the person searching, so a profile without an address has to win on everything else. We recommend a real office in the city you most want to rank in, ideally away from your top competitors.
Do you need access to my profile?
Yes, manager or owner access. You keep full ownership of your profile and every account we set up. Nothing is locked behind our agency.
Is this included with a new website?
Usually, yes. Most of our website builds include Google Business Profile optimization and citations. See how our website builds work.
Want to show up on the map?
Book a 30-minute discovery call with Dan to see if we’re a fit.